I was Creative Lead on this exciting project with ITV Creative, creating a concept to work across a suite of 25+ idents, uniting their five channels for the first time.

Swipe to reveal

To bring the creative into line with the rest of the OSP, which uses a cursor device for each channel, we devised the ‘swipe’. This allows each channel’s individual cursor to literally swipe the camera to find the action, as demonstrated in the initial animatic below.