The Shows We Never Want to Make Campaign

I devised, wrote and directed three spots to highlight ITV's commitment to Net Zero. Subverting the titles of familiar shows, we created a memorable and eye-catching campaign.

Positive influence

According to ITV’s social purpose tracker, the campaign encouraged 1.3 million people to want to reduce their carbon footprint.

The campaign was also featured as Campaign Magazine’s ‘Ad of the Day’, won Bronze in the Social Good category at the Creativepool Awards 2021, and was a finalist at Promax Europe Awards 2021.