ITV OSP Refresh 2019
The challenge was to promote ITV Hub with equal weighting to ITV across all of ITV’s on-screen presentation. The solution we devised tweaks the ITV logo to differentiate it from ITV Hub, and introduces a tile mechanism which allows the brands to slide alongside each other.
The new system had to work across all of the different OSP devices, which meant rethinking everything from the ground up.
